Reading Time: 3 minutesCustomers are the main driving force behind any business. It would not be wrong to say they are the raison d’etre businesses exist. Therefore, you should know their desires, needs, and pain points. And how can you…
Reading Time: 4 minutesIn addition to quality products, pricing, and customer service; customer feedback also matters. After all, it’s the customers who foot the bills, so their voices should be given importance. Listening to your customers can actually fuel the…
Reading Time: 4 minutesThe term ‘customer journey’ refers to the entire process that a customer goes through while interacting with a business or brand before or after making a purchase decision. It is not limited to a single transaction but…
Reading Time: 3 minutesHave you ever come across the phrase “know your target group”? It forms the bedrock of any successful business. Your business cannot grow until you know the target group well. If you don’t know what your customer…
Reading Time: 3 minutesIt may sound cliché but whatever business you’re in, knowing your customers is vital for business success. And it goes without saying that the better you understand them, the more successful you will be. In the era…
Reading Time: 4 minutesUnderstand customer needs is the secret sauce for business. So, when we say “customer“, we’re talking about someone who buys something from a business. This could be anything from a physical product like a book or a…