Christian David

Christian David

Understanding the mCommerce Life Cycle

mCommerce Life Cycle

Reading Time: 3 minutes Mobile shopping is changing the way businesses understand how people buy things. In the past, marketers thought customers followed a set path when deciding to make a purchase. They believed it started with noticing a product,…

Engaging Target Group the Smart Way

Target Group Engagement: Strategies for E-commerce Success

Reading Time: 3 minutes Understanding and engaging with the target group is critical to success in ecommerce as it helps you to understand customers’ needs better and to k beep a product-mix that fulfills their needs. This allows you to…