Category Customer

Engaging Target Group the Smart Way

Target Group Engagement: Strategies for E-commerce Success

Reading Time: 3 minutes Understanding and engaging with the target group is critical to success in ecommerce as it helps you to understand customers’ needs better and to k beep a product-mix that fulfills their needs. This allows you to…

6 Ways to Improve Customer Retention

What is Customer Retention

Reading Time: 3 minutes In the modern era where customer choices abound and competition is fierce, Now to question comes that ‘what is customer retention’; customer retention has emerged as a paramount concern for e-commerce businesses.  While attracting new customers…