Category Customer

A Guide to Buyer’s Persona

Buyer Persona

Reading Time: 4 minutesEvery business is trying to attract a particular group of people to buy its products or services. We’re talking about its target audience—those broad categories defined by things like gender, ethnicity, interests, hobbies, and budgets. Target audiences…

Engaging Target Group the Smart Way

Target Group Engagement: Strategies for E-commerce Success

Reading Time: 3 minutesUnderstanding and engaging with the target group is critical to success in ecommerce as it helps you to understand customers’ needs better and to k beep a product-mix that fulfills their needs. This allows you to adopt…

6 Ways to Improve Customer Retention

What is Customer Retention

Reading Time: 3 minutesIn the modern era where customer choices abound and competition is fierce, Now to question comes that ‘what is customer retention’; customer retention has emerged as a paramount concern for e-commerce businesses.  While attracting new customers is…