As the name suggests, multichannel ecommerce refers to the use of multiple channels or platforms to sell products or services online. These channels can include a company’s own website, as well as third-party marketplaces like Amazon, eBay, and Flipkart. A…
Single channel selling was a common way to get by or make it as an ecommerce brand several years ago, it is not going to cut today if you have big growth ambitions. Selling on a single channel only allows…
Online shopping, virtual events, and live streaming have recently seen significant global shifts. Customers have been experimenting with new technology. On the other hand, businesses struggle to stand out from the crowd. This is because of the competition, made fierce…
The world of eCommerce is going through a phase of tremendous transformation in the digital 2.0 era, especially post-pandemic. As the number of channels increases, making the digital space more cluttered, depending solely on email marketing will not be enough.…