A Quick Guide For E-commerce


In 2021, e-commerce was nearly 20 percent of retail sales worldwide. In 2025, this pro- portion will go up to a quarter of total sales. Over 2.14 billion people bought goods and services online in 2021, up from 1.66 billion global digital buyers in 2016, according to Statista.

eCommerce Business Models

When we think of eCommerce businesses, there are broadly three types of business models that exist. 

1. Business to Business (B2B)

eCommerce transactions occurring between two businesses.

2. Consumer to Consumer (C2C)

When consumers sell to each other.

3. Business to Consumer (B2C)

Product sales are direct between a business and the final consumer.