The Top 5 Ecommerce Analytics Toolsfor 2024

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Have you heard about ecommerce analytics tools? They’re pretty cool and can help businesses in many ways. 

For example, they can show you how your online store is performing, help you stay on top of what’s happening in real-time, and give you data-driven insights to improve your business. 

Since ecommerce sales are rapidly growing, it’s essential to have the right tools to analyze your business’s success and areas for improvement. 

However, choosing the right tool can be overwhelming with so many available options. 

We have curated a list of 5 best ecommerce analytics tools for your team.  

Top 5 Ecommerce Analytics Tools For E-commerce Sellers

If you want to improve your business and take it to the next level, e-commerce analytics tools are a great place to start. These tools can give you insights into how your store is performing and help you make data-driven decisions to improve your business. So, let’s dive in and explore these powerful tools!

1. Geckoboard


Geckoboard can track its e-commerce KPIs in real-time. It’s perfect for monitoring what’s happening in your store so you can react quickly. For example, it can help you spot if unfulfilled orders are building up or if your ad spending suddenly drops to zero. 

Key Features

  • Build a unified KPI dashboard in minutes
  • Pull data from different sources such as Shopify, Google Ads, or Google Analytics
  • Build a unified dashboard 
  • Syncs with Slack 

Pricing: Geckoboard prices start at $39 per month, and it has three pricing plans

2. Optimizely


Optimizely is a popular tool that allows users to conduct experiments, gather insights from these experiment results, and then use these insights to improve user experiences. This helps them drive conversions.

For example, you can test It allows you to quickly test different variations of your online shopping website and see what works best for your customers. 

Key Features

  • Gather customer-focused data 
  • Run experiments, generate insights
  • Optimize experiences through A/B tests 
  • Integrates with various apps like Google Analytics, Figma, Microsoft365 

Pricing: Pricing plans are not available on the website. Optimizely provides custom plans based on needs. 

You may like also: 5 eBay Marketing Tools (Free+Paid) That You Must Know.

3. Crazy Egg


Crazy Egg is a powerful web analytics tool that offers various features such as heatmaps, recordings, and surveys to provide insights to help understand website visitor behavior

By using Crazy Egg, sellers can easily pinpoint hotspots on their product pages, gain a better understanding of where shoppers are clicking, and identify any navigation obstacles that could potentially lead to cart abandonment. 

Key Features

  • Heatmaps reveal visitor attention and ignored sections
  • Scrollmap shows if CTAs are in the right place
  • Site recordings review user experience with cursor movements and clicks
  • A/B testing tool helps visualize possible site changes  

Pricing: CrazyEgg offers 3 pricing plans. The plan starts from $49 per month on annual billing.  

A free trial is available. 

4. offers a range of features that are specifically designed to streamline reporting tasks and save valuable time. With, users can access instant dashboards, automate recurring reports, and receive daily performance snapshots, eliminating the need for tedious manual reporting.

This allows them to make informed decisions based on real-time data-driven insights, ultimately leading to improved business performance.

Key Features

  • Comprehensive data from shipping, fulfillment, loyalty, reviews and more 
  • 250+KPI
  • Filter and segment data 
  • Easily send daily KPIs and weekly updates
  • Automated report with the previous day’s KPIs

Pricing:  It offers three pricing plans. However, pricing has not been disclosed.  

A free trial is available.  

Read this also: Top 7 Amazon Seller Tools For Your Business.

5.  Google Analytics 


If you’re a small seller and looking for a free tool, Google Analytics can be the best tool. Though it has not been designed with e-commerce users in mind, it has many helpful features that can provide valuable insights.  

Key Features 

  • Spots drop-off points in the checkout process 
  • Device and geography-based traffic segmentation
  • Track multiple KPIs like users, reach, visitors, traffic, impressions, CTR, and more 
  • Conversion tracking 
  • Custom dashboard 

Pricing: Google Analytics is freely available.  

Closing Thoughts

When it comes to ecommerce, businesses have different goals, objectives, and metrics to measure success. Therefore, each e-commerce business may require specific KPIs to track its performance. By monitoring the right KPIs, e-commerce businesses can identify their strengths and weaknesses, make informed decisions, and optimize their strategies to achieve their goals.

The above list of e-commerce analytics tools mentioned above only covers some of the possible options available in the market. Still, it can serve as a starting point for businesses to identify the metrics they need to track and the tools they should use.

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