Looking to increase ecommerce sales and revenue on your online store? This requires a multi-dimensional approach. You’ll need to take a proactive approach in many areas to succeed in an ecommerce business.
In this post, we will discuss in detail about powerful e-commerce practices to drive ecommerce traffic and increase sales.
Increase ecommerce sales by utilising these practices:
1. Add Urgency And Scarcity
Why do some sellers become best sellers? They sell more for a reason. Best sellers sell a lot for a reason. When a product becomes popular or it starts trending.
When you add persuasion triggers like urgency and scarcity on product images, it leaves a psychological impact on buyers. It triggers them with FOMO ( Fear of Missing Out) and they are more likely to take action.
Showing these labels on your listing pages helps you lure visitors into product detail pages, and it increases their likelihood of making a purchase.
2. Personalize the Shopping Experience
Personalization is considered a super effective way in the world of e-commerce marketing. That’s why marketers attach a lot of importance to engage your visitors.
Visitors looking to buy a product find it irresistible to ignore your offer if it is tailored to their individual preferences. a buzzword in the world of e-commerce marketing.
According to recent studies, 91% of consumers are more likely to buy from online stores that offer personalized recommendations and offers. However, the idea of personalization can be overwhelming for some e-commerce marketers.
Though the idea of personalization may seem overwhelming. You are not required to personalize every aspect of the product listing. A simple way of doing it can be to provide recommended or similar items they are searching for.
Visitors still see the same category but they have a better chance of finding something they like.
3. Pay Attention to Price Savings
Price plays a big role in what people choose to buy. When shopping online, it’s easy for consumers to compare prices and switch to a different store if they find a better deal. Every customer wants a great deal!
That’s why it makes sense to offer special offers or deals on online stores.
But while offering discounts or special deals on your e-commerce site, make sure your visitors can see them easily, without having to click through to the product details page. Highlight how much money customers will save by purchasing the product.
4. Provide Advanced Product Filtering
With this feature, site visitors can quickly and easily find the products they’re looking for with just a few clicks. E-commerce platforms like Shopify offer the ability to add up to 250 tags to your products, making it easier to filter and search for them.
This way, both you and your customers can quickly find the products you need, without wasting time searching through pages of irrelevant results.
By adding advanced filter options to your e-commerce site, you can make it easier for your shoppers to find the products they want based on specific criteria like color, design, size, and more. This saves them the hassle of searching through your website manually and makes it more likely that they’ll find what they’re looking for.
5. Highlight New Product
If you’re new to the world of e-commerce, it’s important to know that new products can have a certain appeal to customers that can help attract them to your store.
You can use this to your advantage by showcasing your latest or seasonal items on relevant web pages. Featuring new arrivals prominently on their homepage entices them to explore further. It captures the attention of potential customers and encourages them to make a purchase.
6. Leverage Social Proof
Displaying reviews from satisfied customers can influence your web visitors to trust you.
The reviews can be about their great customer service experiences with your support team, product quality, the quick arrival of your products, or another positive experience.
They serve as social proof of how transaction-worthy your small business is.
It’s a nod of approval from people who interacted with your brand, and it tells other shoppers about the reliability and quality of your products and services, which helps compel them to buy.
These are simple practices but can prove very effective to help you sell more while helping you sell more. We hope implementing these actionable tips will give you get ahead of the competition and help you sell more.