E-commerce is a highly crowded space, and the cost of attracting customers can be steep. Therefore, it makes great sense to invest in SEO to optimize your online presence. Here’s a step-by-step guide with actionable examples for Middle Of Funnel (MOFU) stage sellers aiming to boost their visibility across various channels. Now let’s talk about Strategies For Selling Products Online.
6 SEO Strategies For Selling Products Online
1. Conduct Keyword Research Thoroughly
Create a list of primary or seed keywords related to your products. Also, consider your products’ main categories, features, and benefits. Try to use long tail keywords to rank higher in the SERP if there is so much competition on popular keywords.
For example: Suppose you sell leather bags. However, it would not be appropriate to target these keywords like “leather bag” as competition is quite stiff in these keywords. Long tail keywords have less competition and a high conversion rate. Those users using these search keywords are very specific about their requirements, and, therefore, competition is less. Expand your reach with long-tail keywords like “hand-stitched leather messenger bag” or “customized leather backpack for women.”
2. Optimize Product Titles Across Channels
Titles are the first thing visitors see and it has to be compelling. Avoid using a generic title. Also, use your main keyword to create compelling product titles. It improves your results and makes the customer happy.
For example, Instead of “Leather Bag”, write “Handmade Italian Leather Tote Bag – Timeless Elegance for Every Occasion.”
- Write Detailed Product Descriptions
It is always a good strategy to mention craftsmanship, materials used, and unique features.
For example, a handmade leather bag for men is meticulously handcrafted using premium Italian leather, ensuring durability and luxury.
- Optimize Image Alt Text
Many sellers focus on optimizing text, but they pay scant attention to images. It is imperative to use alt text for images.
For example, you can use an alt text like “Handmade Italian Leather Tote Bag – Front View.”
3. Optimize for Mobile User Experience
- Responsive Design
Your users are accessing online stores through desktops, tablets, and mobile. To be accessible through all devices, your online store should be responsive for different devices. Ensure your e-commerce website is mobile-friendly. Test how your product pages appear on various devices, and use responsive design six principles to enhance user experience.
4. Organize Your Site in a Logical Way
A key face of optimizing e-commerce SEO lies in the meticulous design of your site’s architecture.
The arrangement and organization of all the pages within your online store constitute its “architecture.” It holds immense significance, as it not only enhances your e-commerce SEO but also contributes to an improved user experience for potential customers.
A well-constructed website architecture boasts a clear and logical structure that facilitates easy navigation. Take, for instance, a shoe store.
They might categorize their products into three main sections: sneakers, formal shoes, and sandals. Subsequently, each category could have its subcategories, further organizing the products for a seamless user experience.
5. Regular Monitoring and Analytics
Use analytics to track website traffic monitor the performance of specific product pages and identify high-traffic sources to refine your marketing strategy by gathering, analyzing, and acting on the data. There are a few other tools like Kissmetrics, Crazy Egg, and Google Analytics to help you achieve your goals.
For example: Conduct quarterly SEO audits to understand which of the pages are performing and which are not performing. Optimize and update product descriptions, ensuring that your website complies with the latest SEO best practices.
6. Accelerate Your Website
A mere 1-second delay in site load time can lead to a 7% reduction in conversions. This becomes a significant setback, especially when your monthly revenue exceeds $10,000.
Boosting your website speed begins with assessing its current performance. Utilize tools like Pingdom and GTmetrix to effectively gauge your site’s load time.
If your e-commerce store takes more than 10 seconds to load, it’s a clear indication that your site needs some speed optimization. Time to rev up the performance and ensure your visitors aren’t left waiting!
By following these step-by-step SEO strategies, online sellers can enhance their online visibility, attract a broader audience, and ultimately drive more sales across diverse channels. Regularly reassess and adjust your strategy to stay ahead in the ever-evolving landscape of e-commerce.